The majority of Millennial families have cut the cord. According to a survey from “advertising video on-demand platform” Future Today, 62% of families don’t have access to linear TV, and 90% say they rarely watch linear TV. These families are “overwhelmingly in the 25 to 44 age range (85%) and are more diverse than the general population” (sounds like Millennials to us). But cutting the cord doesn’t mean that they aren’t into watching TV—98% say they love watching TV, which “makes streaming a necessity for advertisers.” YPulse’s data on media consumption shows that 81% of Millennial parents report that their kids use a streaming service to watch content weekly, versus 16% who say their kids watch cable weekly, and the majority agree “Watching TV together is a way I spend time with my kids.” (The Streamable, NextTV)
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