Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

The majority of Millennial families have cut the cord. 

Sep 08 2022

The majority of Millennial families have cut the cord. According to a survey from “advertising video on-demand platform” Future Today, 62% of families don’t have access to linear TV, and 90% say they rarely watch linear TV. These families are “overwhelmingly in the 25 to 44 age range (85%) and are more diverse than the general population” (sounds like Millennials to us). But cutting the cord doesn’t mean that they aren’t into watching TV—98% say they love watching TV, which “makes streaming a necessity for advertisers.” YPulse’s data on media consumption shows that 81% of Millennial parents report that their kids use a streaming service to watch content weekly, versus 16% who say their kids watch cable weekly, and the majority agree “Watching TV together is a way I spend time with my kids.” (The StreamableNextTV)