NFTs are becoming more accessible than ever before—and now LG is bringing them right to your TV. Following Samsung’s announcement to do the same, LG is offering the ability to buy, sell, and showcase NFTs on their smart TVs. Their new NFT marketplace, LG Art Lab, can be downloaded directly through the TV’s home screen and users will have access to buy and sell LG’s specific NFT drops on a monthly basis; “the first one of these drops is set to occur on September 22nd and features a set of metallic-looking NFTs from sculptor Barry X Ball.” Once a user spots an NFT they’d like to purchase, they can scan a QR code that leads them to the Wallypto app on their phone to finalize the purchase. While the future of NFTs is still up in the air, YPulse’s Buying Into Crypto and NFTs report data shows that over half (52%) of Gen Z and Millennials agree that brands should collaborate with NFT projects. (The Verge)
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