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British supermarket chain Asda is removing “best before” dates from fresh foods to help combat food waste. 

Aug 31 2022

British supermarket chain Asda is removing “best before” dates from fresh foods to help combat food waste. YPulse’s WE sustainability research found that the majority of young Europeans are concerned about climate change and have changed some behavior to help fight it, including buying eco-friendly products. But the majority also say brands have a responsibility to fight climate change, and eliminating food waste is one way they want brands to step in. Environmental charities and young Europeans alike have been calling out the “best before” dates on fresh produce, arguing that they can confuse consumers and lead to huge amounts of food waste. In response, Asda removed the “best before” date on 250 products across all its U.K. stores. Tesco pioneered the removal of “best by” dates back in 2018, a move that young Europeans embraced. And with these gens saying that climate change is the No. 1 issue their generation faces today, they’ll continue to welcome efforts from brands to educate them on how to adopt more sustainable consumption practices. (The Guardian)