Gen Z is looking to “finfluencers” for financial advice. According to a Bankrate survey, the gen is “five times more likely to get financial advice from social media platforms than people aged 41 or over.” Gen Z is following in Millennials’ footsteps by putting less trust into old-school financial institutions and putting more trust into financial influencers instead. TikTok and YouTube’s “finfluencers” have amassed millions of followers and hold “an estimated market size of $104 billion.” Gen Z is more likely to trust newer platforms and apps that innovatively appeal to young investors and their financial wants and habits. YPulse’s Fintech report data shows that over a quarter of Gen Z trust both YouTube (28%) and TikTok (26%) to give them good financial advice. (WEForum)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
