The Spanish government has released a body-positive campaign encouraging women to head to the beach. 

The Spanish government has released a body-positive campaign encouraging women to head to the beach. Titled “Summer Is Ours Too,” the social media ad features five women of various sizes, ages, and ethnicities enjoying a day at the beach—including an older, topless woman showing her mastectomy scars. The campaign comes from Spain’s Ministry of Equality and aims to fight stereotypes and “encourage women to go to the beach without fear of judgment.” YPulse has been following the body positive movement for years now, which has continued to gain momentum as Gen Z and Millennials broadcast their desire to have all shapes and sizes accepted, and to see more realistic—or simply real—representations of women in ads. Most recently, this movement has moved to TikTok, where body-positive content from women has been trending and the hashtags #selflove and #bodypositivity have earned 19.8 billion and 12.1 billion views, respectively. Meanwhile, across Western Europe, governments have been stepping in to end unrealistic beauty standards for women, including a member of the British Parliament that recently introduced a bill that would require influencers to call out their digitally-altered images. (Adweek)