Irish fast-fashion retailer Primark is launching a limited-edition clothing line with British bakery chain Greggs.

Irish fast-fashion retailer Primark is launching a limited-edition clothing line with British bakery chain Greggs. After successfully creating a line together last year, the two brands are releasing their second collection, a 21-piece “festival” line that will include cycle shorts, bodysuits, basketball jerseys, varsity jackets, and new footwear including sliders and clogs. To kick-off the launch, the brands will also host a mini-festival experience via a ‘Snackfest’ tour bus, which will stop off at five U.K. locations. Launching merch has been trending for food and bev brands for some time now, with young consumers bringing back logomania to sport fun, kitschy brands. McDonald’s launched “Golden Arches Unlimited,” their first-ever, permanent online shop with themed merchandise, in 2019. Meanwhile, Popeye’s launched an online clothing line inspired by Beyoncé’s Adidas x Ivy Park collection, which instantly sold out, Oreo debuted a clothing collection in collaboration with influencers from around the world, Sprite dropped a streetwear line developed by young creators and designer Jeff Staples as a way to promote their “Sprite Ginger” flavors, and German candy company Haribo teamed up with PUMA to bring its beloved confections to life with a suite of toys, apparel, and footwear. (Retail Gazette)