Ahead of a new Victoria’s Secret documentary, young consumers are taking to Twitter to express their thoughts on the lingerie staple’s rebranding. YPulse’s Representation in Action trend report shows how reflecting diversity is crucial across many industries, with the majority of young consumers saying that when they choose what to buy, it’s important that products and brands represent all types of people. In a new campaign that’s celebrating the “Victoria’s Secret of Today,” VS announced that they see their customers’ wants and are showing the world that they’ve “changed.” Their new look showcases models of all skin colors, ages, and sizes. While some have jumped onto Twitter with critiques that the brand’s message shift implies that inclusivity can’t be glamorous, the brand is contending with a new landscape, and competitors Fenty, Aerie, and Skims are reframing what’s “sexy.” Meanwhile, a three-part docuseries on Hulu will “trace the brand’s progression” and will inevitably spark even more conversation about their rebrand. (NYT)
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