U.K.-based Broadland Drinks is bringing low-alcohol iced to sober-curious young Europeans. YPulse’s WE nightlife and drinking research found that after a surge of drinking at the start of the pandemic, 42% of young Europeans planned to cut back on drinking this year as the sobriety shift takes hold in Western Europe. Meanwhile, sales of low- and no-alcohol drinks are expected to rise by 22% from 2019 to 2024 in the U.K., and the global hard seltzer market is already steadily rising. To tap into this growing market for moderation, Broadland Drinks is releasing four flavors of its alcoholic iced teas, which are vegan, contain just 89 calories, are made using cold-brewed tea leaves, and are just 4% ABV. (Retail Times)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
