KFC teamed up with Jack Harlow to jump into the celeb meal trend with a menu of favorite Kentucky-fried favorites. During the pandemic, restaurants turned to musicians to boost their young consumer reach (see the viral Travis Scott x McDonald’s collab) and KFC is continuing the trend with a partnership with Jack Harlow. The rapper is reportedly “obsessed with” his home-state’s famed fast food chain, and the KFC Jack Harlow Meal (which coincides with his new album) will include a spicy chicken sandwich, “secret recipe” fries, crispy chicken tenders, and a side of macaroni and cheese and biscuits. One KFC in Georgia hosted an event for the release, while blasting the rapper’s album through their speakers. YPulse’s Cooking and Diets Report data shows KFC is in the top 10 for Gen Z and Millennial-loved fast food places and our Influencers and Celebrities Report found that 49% of 13-39-year-olds have purchased something an online celeb recommended. (Thrillist)
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