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Live Nation launched a program to help Black and Latinx young people get into the music business.

Jun 07 2022

Live Nation launched a program to help Black and Latinx young people get into the music business.YPulse told you about the programs supporting BIPOC creators and artists, while our employment and career goals report found that over half of Black and Hispanic young consumers would rather have a job in the arts than the sciences. Live Nation is debuting a program that will support Black and Latinx young people who want to have a career in the live music industry. The company partnered with SoLa Impact’s I Can Foundation Technology and Entrepreneurship Center in South Los Angeles, where the organization will provide free education to train and inspire future leaders. The Live Nation Next Gen program is designed to let young people “go behind the curtain to see how live entertainment comes to life.” It will feature an intensive 10-week program of courses for students ages 16-21-year-olds. Each week, students will be guided through a curriculum and learn from industry professionals, volunteer advisory board members, and Live Nation executives. Students will be workshopping different aspects of creating and managing live entertainment including budgeting, artist relations, booking, marketing, and ticketing. At the end of the program, students will produce their own youth-led, live music festival at the SoLa Beehive. Each student will receive a stipend and a portion of the festival’s profits. (Variety)