The latest viral TikTok fashion trend, #blokecore, takes its inspiration from British football fans from the ’80s and ’90s. Gen Z TikTokers in the U.S. and the U.K. have sparked the ironic-yet-casual fashion trend, which features retro football (a.k.a. soccer) shirts, faded jeans, and Adidas Gazelles worn by fans from decades past. Now, the hashtag #blokecore has nearly 13 million views on TikTok and joins the likes of ‘normcore’ and ‘dadcore’ as the latest Internet trend redefining a masculine approach to fashion—and becoming a lifestyle trend. Videos under the hashtag not only feature fashion but also “pints being sunk and slideshows of kebab shops and curry takeaways accompanied by music by bands like The Jam and The Stone Roses,” creating “a weird melding of working-class, lad, and more general British culture.” Meanwhile, #blokecore also offers a way in for a new generation of football fans. Our recent WE Sports and Athletics report found that young Europeans are bigger sports fans than North Americans, driven in part by the prevalence of football in European culture. (Vice)
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