Netflix is launching a new ad-supported tier–but will young viewers bite? We know Netflix is still the top service young consumers are using to watch content weekly, despite the fact that they’ve continuously raised their monthly subscription price over the past several years. But as their user numbers drop, potential viewers will be presented with a cheaper option that comes with a catch: ads. (Also known as Gen Z’s greatest eye-sore.) The streaming giant has plans to roll out a lower-prices ad-supported tier this year. This newly proposed version of Netflix would cost less than the standard $15.49/mo subscription, but the exact cost is still up in the air. While a lower subscription price could appeal, YPulse research shows that 67% of 13-39-year-olds say they use streaming services to avoid ads, and the majority say streaming services are worth the money. (Mashable)
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