Burger King is adding more meat alternatives in France, but its new ad campaign promises that it’s not removing meat from its menu. 

Burger King is adding more meat alternatives in France, but its new ad campaign promises that it’s not removing meat from its menu. Burger King made its foray into plant-based food a few years ago as the trend quickly spread among eco-minded young consumers. The chain has steadily grown its meatless menu around the world since, opening its first 100% vegetarian restaurant in Spain last year, vowing to make its U.K. menu 50% plant-based by 2031, and unveiling its plant-based Whopper in Germany. Now the chain has introduced the “FlexiWhopper” in France, which gives customers the option of having an all-meat, all plant, or half meat and half vegetable patty. The campaign announcing the change attempts to pre-empt any fears that the chain is going all-veggie by portraying rioting meat-lovers being calmed by a Burger King employee explaining that its classic burgers will stay on the menu. YPulse’s WE sustainability report shows that 27% of young Europeans are cutting down their meat consumption / eating a meat-free diet as a way to be more environmentally friendly, and our WE Cooking and Diets report for that 43% are regularly eating plant-based products. (Adweek)