Social media videos and user-generated content is the type of entertainment taking over Gen Z’s media consumption.

Social media videos and user-generated content is the type of entertainment taking over Gen Z’s media consumption. According to Deloitte’s most recent media trends survey, 57% of Gen Z and 60% of Millennials say they spend more time watching user-generated video content online than TV shows or movies on streaming services, which is higher than any other generation that participated in the survey. Meanwhile, a survey from Vevo and Publicis Media found that 48% of Gen Z’s video consumption is produced by content creators. “Gen Z looks at entertainment differently,” explains Publicis Media’s vp of marketplace intelligence. “It’s personal and it’s self programmed and they want to see content that reflects them and their likes and interests.” Movies and TV series aren’t totally dead to this gen, however, and for Hollywood studios attempting to reach them, it’s important to remember that Gen Z may have a social media heavy internet diet, but they’re also drawn to content that represents their generation accurately (think HBO’s Euphoria and Genera+ion or Netflix’s Never Have I Ever). YPulse’s media consumption research shows TikTok is the No. 3 service Gen Z and Millennials are using to watch video content weekly or more often. (LA Times)