Head & Shoulders tapped online influencers for an anti-bullying campaign across Europe. The campaign stems from research that found one in three young Britons have experienced bullying at some point in their life, while those with dandruff are twice as likely to be bullied. To address this, Head & Shoulders is hoping to empower “1 million teenagers across Europe to stand against bullying in any form” with a film that “demonstrates the tangible impact bullying can have on young people’s mental well-being.” The brand is also partnering with TikTok influencer Perri Kiely to promote its message. YPulse’s WE causes, charity, activism research found that 79% of young Europeans believe all brands should do some sort of social good / charitable work, and cyber-bullying is one of the top issues Gen Z thinks brands should get involved in. Meanwhile, our recent ad / marketing effectiveness research found 59% of young Europeans think it’s positive when a brand publicly declares support for a progressive cause. (The Drum)
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