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Hispanic families in the U.S., Mexico, and Colombia want to see more diversity in the TV shows their kids are watching.

Mar 03 2022

Hispanic families in the U.S., Mexico, and Colombia want to see more diversity in the TV shows their kids are watching. The U.S. Census reports that more than one in four children under the age of 18-years-old is of Hispanic descent, making it the “fastest-growing kids population” in the U.S. However, a Common Sense study found that Hispanic characters make up just 5% of speaking roles across all films and TV shows. Recent research from Edye and the Geena Davis Institute on Gender in Media surveyed Hispanic parents and caregivers of kids ages two-eight-years-old who come from Spanish-dominant / fluent homes in the U.S., Mexico, and Colombia and found that nearly a quarter of respondents let their kids watch up to 30 hours of TV per week, while 11% watch 30 or more hours. Netflix is the top platform that Hispanic parents let their kids watch content on, followed closely by Disney+, and YouTube /  YouTube Premium. Meanwhile, more than 58% of respondents say they want to watch content that celebrates the richness of their family’s race, heritage, and values, with 49% of parents in the U.S. identifying that as an important factor in their programming choices compared to 63% of parents in Mexico and 68% in Colombia. Beyond self-representation, 81% of parents think it’s important for kids to see people of different ethnic backgrounds as lead characters, while 73% say it’s important that all genders and ethnicities are represented. YPulse’s Representation in Action trend research found that 40% of Hispanic Millennial parents had their child watch a TV show / movie because it had a diverse cast. (Kidscreen)