Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Western European teens prefer streaming over linear TV.

Feb 02 2022

Western European teens prefer streaming over linear TV. A recent study from KidsKnowBest found that while kids 11-years-old and younger in France, Spain, Germany, and Italy prefer to watch linear TV (according to their parents), those in their tweens and teens are making the switch to SVODs. And as they do migrate, they’re largely heading over to Netflix. YPulse research has long shown that Netflix is young consumers’ favorite streaming platform, and our WE TV & Entertainment research shows that Netflix dominates young Europeans’ viewing, too. What’s more, nearly nine in 10 13-20-year-olds say streaming services have better shows / movies than cable, and YPulse’s brand tracker data shows that Netflix also tops their list of coolest brands. (Kidscreen)