French luxury fashion house Balmain is entering the fine jewelry market with a line of gender-neutral wears. YPulse’s WE luxury research found that young consumers expect contemporary luxury brands to be more accessible and inclusive, and those that have tapped into youth trends from hip hop to gaming have found success. Meanwhile, YPulse’s Gender Blur trend research found that 75% of 13-39-year-olds in the U.S. say it’s okay for girls to be masculine and guys to be feminine, and Gen Z, TikTok, and young celebrities with “a more expansive sense of masculinity” have been championing the blurring of gender lines. Meanwhile, a recent report from Bigeye found that young people not only prefer genderless fashion, they’re demanding it, and brands are increasingly leaning into gender-fluid fashion and marketing. In this landscape, Balmain’s debut line of 32 designs will feature bold statement pieces for every gender. (Fashion United)
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