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A member of the British Parliament has introduced a bill that would require influencers to call out their digitally-altered images.

Feb 02 2022

A member of the British Parliament has introduced a bill that would require influencers to call out their digitally-altered images. Much like the laws that require online celebs to tag their sponsored posts, the Digitally Altered Body Images bill would force influencers, advertisers, and broadcasters to be “honest and upfront” about edited images. MP Evans, who spearheaded the bill, cites the impact on mental health: “One of the biggest things I’m concerned about is people are trying to respond to an image that they can never actually get to.” YPulse has been following the body positive movement for years now, which has continued to gain momentum as Gen Z and Millennials broadcast their desire to have all shapes and sizes accepted, and to see real representations of women in ads. (BBC)