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French luxury fashion houses Kering and LVMH are banning the use of size-zero models.

Jan 26 2022

French luxury fashion houses Kering and LVMH are banning the use of size-zero models. In response to continued criticism for how the fashion industry promotes unrealistic body image standards, the two French companies—whose labels include Christian Dior, Givenchy, Yves Saint Laurent, and Gucci—have created a charter that will “guarantee the well-being of models” by refusing to hire “excessively thin models” worldwide. The new rules will come into effect ahead of Paris Fashion Week. YPulse has been following the body positive movement for years now, and it has continued to gain momentum as Gen Z and Millennials broadcast their desire to have all shapes and sizes accepted in society as well as advertising. (Reuters)