Mondeléz Europe released Batman Oreos with riddles that unlock a digital experience. Ahead of The Batman release this March, Oreo created a limited-edition cookie embossed with Batman’s silhouette (the first character embossment released by the brand in Europe). The Batman cookie brings out the playful side of the dark superhero, and the riddles are inspired by the film’s villain, The Riddler. Fans who crack the riddles can get an inside look into The Batman universe, where users can virtually explore the Batcave and discover secrets that were once only accessible by Batman and his butler, Alfred. Oreo’s Batman cookie is another example of how movie marketing has been getting an experiential upgrade to spark interest with young viewers. (The Drum, Adweek)
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