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Virtual shopping experiences are helping brands from Charlotte Tilbury to American Girl take their first steps in the metaverse.

Dec 20 2021

Virtual shopping experiences are helping brands from Charlotte Tilbury to American Girl take their first steps in the metaverse. YPulse has told you how online shopping is getting more engaging for young consumers via augmented reality activations and livestream shopping, and as more brands test out shopping experiences inside video games, virtual stores are helping brands get familiar with the metaverse (the idea of a massive, centralized virtual community). American Girl opened a virtual store this summer that featured a kids’ side with a virtual museum inside a pink and white mansion (each room included a different American Girl doll where kids could learn facts and play quizzes to learn more about her and add items to a digital wishlist) while the adults’ side let consumers walk through a virtual version of the brand’s Chicago store; Charlotte Tilbury created a virtual holiday store where consumers could “shop with friends” or book a virtual makeup consultation; and Tommy Hilfiger got in on the space in 2019 with a virtual pool party to showcase its summer collection. When consumers were shopping less in-person at the height of the pandemic, virtual shopping allowed brands to rethink their approach, enabling them to create larger than life shopping experiences. (AdAge)