Adidas held an NYC pop-up that fused upcycling and customization to fuel interest for sustainable shopping.

Adidas held an NYC pop-up that fused upcycling and customization to fuel interest for sustainable shopping. Last week, Adidas hosted a one-day event in NYC where people could shop from one-of-a-kind vintage and upcycled collections from leading creatives including Basketball Gallery, Beepy Bella, Eva Joan Repair, Frankie Collective, Ji Won Choi, Theophilio, and Tyranny & Mutation. Instead of paying for the pieces in dollars, consumers were asked to trade-in used clothing (from any brand) to receive points to put toward clothing from the featured collections. For example, each half pound of used clothing brought in counted for one point to be redeemed toward the creatives’ lines: Vintage tees, hoodies, and crewnecks were valued at 2-10 points, vintage sweatpants and skirts were 3-7 points, footwear and accessories were 5-10 points, one-of-a-kind tees, hoodies, and crewnecks 7-10 points, sweatpants and skirts 10-12 points, and tracksuits and dresses 15 points. The goal of the point system was to incentivize consumers to trade-in more clothing, and all items sold out in less than two hours. Shoppers also had the chance to customize the items they “purchased” with Eva Joan Repair. YPulse told you how fashion brands have been getting creative with sustainability, and Adidas’ pop-up (part of its larger ThredUp-powered “Choose to Give Back” initiative) prevented 2,500 pounds of textile waste from ending up in landfills—all of which will be used to create new pieces. (Sourcing Journal)