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Doja Cat teamed up with Girls Who Code to create an interactive music video experience for aspiring young coders.

Dec 07 2021

Doja Cat teamed up with Girls Who Code to create an interactive music video experience for aspiring young coders. YPulse’s Self-Taught trend research found that 20% of 13-20-year-old females have researched computer skills during their free time—and to reach that group, Gen Z-favorite musician Doja Cat collaborated with the nonprofit for Girls Who Code for DojaCode, an interactive music video experience (which also stars Teyana Taylor and model Guetcha) that allows viewers to direct parts of the video through coding by “altering key creative elements.” By following prompts and entering code, users can decide everything from what color Teyana’s nails should be painted, the speed, length, and color of Doja Cat’s materialization dust, and add their own current local sky to the dancer’s background along with other modifications. Emily Berger, Creative Lead at Mojo Supermarket who helped develop the experience, says: “We want to get more girls to try coding. But there’s a thousand other things that girls care about more than coding. And Doja Cat is like 999 of them. So we were like…can Doja make learning to code cool?” (Essence)