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Outdoor and sports brands are trying to make outdoor activities more inclusive.

Nov 23 2021

Outdoor and sports brands are trying to make outdoor activities more inclusive. YPulse’s travel and outdoors research found that 87% of 13-39-year-old BIPOC consumers say it’s important to spend time outside, while 62% consider themselves “outdoorsy.” But a recent Sport England report found that Black and Asian people in England are less likely to be physically active than White people, and outdoor and sports industries are failing them. Now, brands in the space are trying to change that: We Are Pi’s Pi Studios recently produced “Outsiders,” a docu series for BBC about three trailblazers who want to make the outdoors a more open, inclusive, and safe environment. It features Amira, who created The Wanderlust Women, a hiking group for Muslin women; Temi, a cyclist who formed the Black Riders Association; and Omie, a wild swimmer who runs outdoor swimming clubs and debunks the myth “Black people can’t swim.” For bike retailer Schwinn’s “I Am a Cyclist” campaign, the first star of their campaign featured Andrew Benett, a Black man who founded Good Company Bike Club, which aims to make biking more inclusive and accessible. Meanwhile, The North Face launched the Explore Fund Council last year, which oversees a $7 million global fund to “improve diversity and open access to outdoor exploration.” (Adweek)