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Sesame Street is keeping up with kids’ and parents’ real world concerns.

Nov 04 2021

Sesame Street is keeping up with kids’ and parents’ real world concerns. YPulse’s Representation in Action research shows that 53% of Millennial parents have had their child watch a TV show / movie because it featured a diverse cast. Sesame Street has continued to keep up with their desire for inclusive shows, introducing two new Muppets (Wes and Elijah) this year “to help teach racial literacy.” A recent study by Sesame found that 86% of kids six-11-years-old “believe that people of different races are not treated fairly in this country,” and almost half have personally felt discriminated against. The show is also including some pandemic-related storylines and campaigns, including a partnership with DoorDash promoting ordering from local businesses. This month, the platform will deliver Sesame Street-themed items, like shirts and facemasks from a virtual Hooper’s Store. (AdAge)