Spanish beer company Estrella Galicia’s new special edition brew features a label that pays tribute to the popular Spanish Netflix series Money Heist (La Casa de Papel). Money Heist skyrocketed in popularity in 2020 (also known as “the year everyone streamed”) and globally became one of Netflix’s most popular shows. When we asked young U.S. consumers to divulge their favorite shows, Money Heist made it to the top 10, and the show’s popularity has spawned successful (and creative) campaigns. Now 85 million bottles of Heist-themed Estrella Galicia are coming to the brand’s international market. (Market Research Telecast)
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