Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

U.K. Millennial parents can’t stop naming their kids Oliver and Olivia.

Oct 21 2021

U.K. Millennial parents can’t stop naming their kids Oliver and Olivia. Almost 8,000 children were named Oliver or Olivia in the U.K. in 2000, continuing a five year run as the most popular names. In a time when trends, and trending names, tend to come and go quickly, the continued popularity of these monikers is, as one expert puts it, “puzzling.” Royal, celebrity, or demographic influences don’t seem to be the root, and these weren’t common names for Millennials’ grandparents, so honoring family members isn’t the cause. But that could be part of the appeal: “both handles may still feel novel to this generation of parents because they simply did not hear them much in childhood.” (Read: Millennials want their kids’ names to be unique, but they’re naming them all the same thing.) (Independent)