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Brands are creating successful social media ads that speak to young people via user-generated content.

Sep 16 2021

Brands are creating successful social media ads that speak to young people via user-generated content. YPulse’s recent social and mobile marketing preferences research shows that while the majority of young consumers are open to seeing ads on the social platforms they use, the type of content they see from brands matters, with 78% of young consumers saying brands should make ads that fit in with what’s in their feed/on the site already. Brands are listening, and they’re embracing user-generated content (UGC) to reimagine the way consumers interact with them. Infinite Objects saw its single largest sales date double after an organic video from @jeansfordinner went viral with 13 million views; baby food brand Little Bellies regularly encourages parents to share baby photos via #letsplaywithfood; and Trek Bikes uses #GoByBike to source UGC from brand fans. Stackla found that 80% of consumers say their purchasing decisions are impacted by content made by average people, and brands shouldn’t sleep on the power of UGC when developing ad campaigns. (Adweek)