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Marvel’s first Asian superhero film “Shang-Chi and the Legend of the Ten Rings” racked up a whopping $90 million over Labor Day weekend.

Sep 07 2021

Marvel’s first Asian superhero film Shang-Chi and the Legend of the Ten Rings racked up a whopping $90 million over Labor Day weekend. Following the history making debut of Nia DaCosta’s Candyman, Marvel’s Shang-Chi and the Legend of the Ten Rings made history of its own and broke records over Labor Day weekend, making $90 million during its theater-only rollout (after an initial $45-50 million prediction). It is the MCU’s first Asian superhero film with a predominantly Asian cast starring Awkwafina, Michelle Yeoh, Tony Leung, and Simu Liu as the titular martial arts master and former assassin who comes out of hiding to protect a mythical village from evil creatures that have been unleashed upon it. YPulse reported that the film was one of the movies that young BIPOC moviegoers were excited to see this summer—and fans certainly showed up for it. Our Representation in Action trend research also found that 79% of young BIPOC consumers wish they saw more multi-racial people in lead roles. (Variety