U.K. skincare brand No7 is calling for the beauty industry to become more inclusive. In a survey sponsored by the brand, No7 found that 56% of non-white people in the U.K. feel underrepresented by the skincare industry. In an effort to close the gap, No7 launched a campaign called “We See You,” the first ad of which features a diverse cast of women talking openly about their skincare concerns. The ad also acts as a “rallying cry” to the rest of the beauty industry to become more inclusive. The push for diversity in the skincare and beauty industries has been trending for a while now. And following last year’s Black Lives Matter protests, many brands across industries faced a reckoning and were forced to take a look at their own engagement with inclusivity and diversity. Meanwhile, YPulse found that racism and discrimination is the top problem Gen Z and Millennials in the U.S. feel their generation is facing today, and YPulse’s research found Millennials and Gen Z want to consume media that is more diverse and inclusive of all races, genders, and sexual expressions. (Adweek)
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