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U.K. skincare brand No7 is calling for the beauty industry to become more inclusive.

Sep 01 2021

U.K. skincare brand No7 is calling for the beauty industry to become more inclusive. In a survey sponsored by the brand, No7 found that 56% of non-white people in the U.K. feel underrepresented by the skincare industry. In an effort to close the gap, No7 launched a campaign called “We See You,” the first ad of which features a diverse cast of women talking openly about their skincare concerns. The ad also acts as a “rallying cry” to the rest of the beauty industry to become more inclusive. The push for diversity in the skincare and beauty industries has been trending for a while now. And following last year’s Black Lives Matter protests, many brands across industries faced a reckoning and were forced to take a look at their own engagement with inclusivity and diversity. Meanwhile, YPulse found that racism and discrimination is the top problem Gen Z and Millennials in the U.S. feel their generation is facing today, and YPulse’s research found Millennials and Gen Z want to consume media that is more diverse and inclusive of all races, genders, and sexual expressions. (Adweek)