Old Navy’s latest campaign is calling on young women to lead its “Fashion Revolution.”

Old Navy’s latest campaign is calling on young women to lead its “Fashion Revolution.” After two years of social listening and planning, Old Navy’s “Bodequality” effort is aimed at ensuring consumers that the 27-year-old brand is dedicated to the body positivity movement as it promises to carry all apparel styles in every size ranging from XS to 4X for the same price. The effort launches today and is inviting young consumers to its “Fashion Revolution” via #WeDeserveIt which is being used across the brand’s digital platforms, along with a TikTok challenge encouraging young people to shop, dance, and hype up one another. Old Navy is also reimagining its in-store and online shopping experience by eliminating the use of segmenting clothing for those who are petite or plus sized, ensuring all shoppers have an “equal experience” (on top of the brand’s recent inclusivity efforts with gender neutral clothing). Saturday Night Live actress Aidy Bryant stars in the campaign along with several women of diverse backgrounds and sizes. YPulse’s advertising and marketing research shows that 66% of young consumers consider it a positive when brands feature models with a diverse range of body types in an ad, and creating apparel that is available in a variety of (accurate) sizes is a top way brands can promote inclusivity. (AdAge)