Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

The French government gave young people €300 to spend on anything cultural—and they bought comic books.

Aug 04 2021

The French government gave young people €300 to spend on anything cultural—and they bought comic books. In May, French President Emmanuel Macron announced the rollout of Culture Pass, a program that would give 18-year-olds across the country access to an app with €300 to be spent on cultural activities. But instead of buying theater tickets and classic novels, the majority of young French consumers spent their cash on manga—75% of all purchases made through the app were for books, and around two-thirds of those books were manga. From anime filters on Snapchat to the resurgence in popularity of Avatar: The Last Airbender, manga and anime have grown wildly popular among Gen Z worldwide. Japanese anime has even turned into one of Netflix’s most “bankable” genres. The genre is especially popular in France where booksellers are getting a boost thanks to Culture Pass. (NYT)