Peloton is getting into video games. The at-home cycle maker is unleashing Lanebreak, an in-app video game where riders will move along a track featuring twists, turns, and obstacles, and will be tested with new speed and resistance levels to meet goals and earn rewards. Lanebreak is being called a “music-based experience” where users can select their riding tunes of choice and control their own avatars. Peloton’s move into gaming will expand its livestreamed class offerings for those looking to switch up their at-home workout routine (and gaming just makes working out more fun). YPulse’s most recent fitness data shows that 42% of young people say they will prefer working out at home post-pandemic, and high-tech equipment like Peloton is helping them reach their #fitness goals. (CNBC, Gizmodo)
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