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Ryan Kaji and Skechers are launching a limited-edition line of kicks.

Jul 12 2021

Ryan Kaji and Skechers are launching a limited-edition line of kicks. Since its first product launch in 2018, Ryan’s World has quickly become one of the most successful brands created by a YouTuber. Now, Kaji has teamed up with Skechers on a shoe line featuring kicks like Ryan’s Challenge (a light-up sneaker with bungee laces, $59), Gamer Ryan (a shoe with a toggle closure, $62), and the Red Titan (a canvas mid-top featuring Ryan’s superhero character design, $57). In classic YouTuber fashion, Kaji released the line on his channel—marking the first time Skechers has worked with a child YouTuber on a global footwear line. YPulse’s Growing Up YouTube trend data shows that 72% of Millennial parents say their kids are watching YouTube content daily, and Ryan Kaji has become one of their favorite creators, as evidenced by his more than 30 million followers. (Tubefilter)