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Target is doubling down on sustainability in a push to make 100% of its private label products eco-friendly. 

Jun 23 2021

Target is doubling down on sustainability in a push to make 100% of its private label products eco-friendly. The retailer is listening to growing consumer demand for products that are environmentally sustainable—and YPulse’s sustainability data shows that 58% of Gen Z and 47% of Millennials feel brands should be creating more eco-friendly products. Target wishes to become a net-zero enterprise by 2040 by designing items with more durable materials, creating zero waste for landfills at its U.S. operations, having net-zero emissions across its supply chain/operations, and making 100% of its brands’ plastic packaging recyclable, compostable, or reusable by 2025. Some of the retailer’s brands are already meeting Target’s 2040 goals: clothing line Universal Thread uses sustainably sourced cotton and recycled polyester, and Everspring cleaning line uses 100% recyclable bottles/sprayers. Beyond the Bag will also be launching this fall to address single-use plastic by creating bags that are better for the environment, another step Target is taking to “create an equitable and regenerative future with our guests, our partners, and community.” (CNBC)