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Everyone wants to attract the “exclusivity-loving, limited-edition craving, streetwear consumer.”

Jun 17 2021

Everyone wants to attract the “exclusivity-loving, limited-edition craving, streetwear consumer.” Sneakers are no longer the only way to mix exclusive fashion with non-fashion categories. Now, it appears every brand, from luxury, to food/bev, to video games are tapping into young peoples’ interest in limited-edition items. According to a host on Clubhouse’s Culture Club, the mixing of streetwear with other industries is a “natural result of the digital-first consumer behavior,” and an incredibly smart way to personalize any brand. Supreme is the OG example of a brand redefining high fashion for young generations through limited-edition collabs and branded products both within and outside of apparel. Now, fashion lines like Prada are launching into skateboards and cryptocurrency, and even American Express is launching apparel drops to get in on the movement of exclusivity as the new definition of luxury among young consumers. (Glossy)