TikTok influencers are a leading reason songs like Megan Thee Stallion’s “Savage” went viral. 

TikTok influencers are a leading reason songs like Megan Thee Stallion’s “Savage” went viral. Rewind to the early days of 2020’s TikTok trends: Making bread, Ratatouille the Musical, and of course viral dances to songs like “Savage,” “Renegade,” and “Cannibal,” were some of the top trends that captivated TikTok users everywhere. During her Grammy acceptance speech in 2021, Megan Thee Stallion thanked none other than TikTok for turning her song “Savage” into a viral hit, and it got people thinking how responsible the app really is for turning songs into Top 40 hits. YPulse told you Gen Z and Millennials are discovering songs on TikTok. Megan Thee Stallion’s record label, 300 entertainment, used TikTok to promote the artist’s album, Suga, in 2020 and they chose five tracks to sit on the app as a test, and TikTok users quickly chose their favorite: “Savage.” Keara Wilson, a 20-year-old TikTok user in Texas, then popularized the record label’s #SavageChallenge campaign by creating the viral dance users have come to love. Soon after, TikTok influencers part of the label’s marketing campaign and Charlie D’Amelio and Addison Rae blew up the challenge to their more than 200 million followers. While organic trends and success on TikTok are still a top priority of the app’s content creation, influencer marketing campaigns are paramount for brands wanting to introduce new ideas on one of Gen Z’s favorite apps. (Medium)