Jameson is paying drinkers to take time off and celebrate St. Patrick’s Day. Nearly a year into lockdowns, alcohol brands are still finding innovative ways to reach young drinkers. Jameson Irish Whiskey is running a “St. Patrick’s Time Off” (SPTO) campaign to pay 1,000 people $50 to take off St. Patrick’s Day on March 17. As part of the campaign, the brand is providing customers with pre-written out-of-office messages, Zoom backgrounds, and cocktail recipes as well as hosting a virtual content. The campaign comes around COVID’s one-year anniversary and wants to encourage quarantined employees to take more vacation time off during the pandemic (where research has reportedly shown that less people have taken time off). (Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
