NEW GEN Z 101: Unlock & Outlast Microtrends

Summer camps are quickly filling up despite the continued threat of the virus. 

Jan 14 2021

Summer camps are quickly filling up despite the continued threat of the virus. In 2020, 75% of the YMCA’s 315 overnight summer camps didn’t open in-person, and families made the decision to pull their kids out of their programs and found ways to entertain them at home. But a year into lockdowns, many parents are taking the risk to sign them up. According to several camp directors across the country, they’re expecting to open this year—and enrollment in 2021 is already up. There could still be some hesitation to put down deposits from parents who fear that cases will surge again, or vaccines don’t arrive on time. However, several places are taking extreme safety precautions like making campers and their families quarantine for two weeks ahead of arrival, pre-arrival and post-arrival testing followed by another test a few days later, and restricting parents from being on the campgrounds during drop-off or pick-up. (WSJ)