| Thanks to COVID, omnichannel shopping is here to stay. According to Nielsen, omnichannel shopping grew by 50% during the pandemic last year. U.S. consumers who shopped “heavily or exclusively” online grew by 133% in September 2020 from the previous year, while preferences for in-store pickup increased 26% during the same time frame. Products like pet supplies, vitamins and skincare products saw the most sales growth on omnichannel platforms. The data noted that 54% of Hispanic consumers “led the charge” in using both online and offline methods compared to African Americans (43%) and Asian Americans (31%). YPulse’s Retail’s New Reality trend report found that 85% of 13-39-year-olds have shopped online for items, clothing, and food since COVID started, while a majority report shopping in-person only for essential goods like groceries. (Retail Dive) |
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