The streaming races will continue in 2021, as Netflix and Disney+ gear up for competition. According to Parks Associates, households subscribing to multiple streaming services reached 61% in 2020—up from 48% in 2019. Meanwhile, Parks puts the total number of SVOD outlets available at nearly 300—double the toll from 2014. This “raises the bar” for upcoming services looking to “stand out” from the rest of the pack. While Netflix has been a leader in the streaming wars, Disney+ has emerged as a clear “break out” in the last year reaching 86.8 million and rocketing past its initial five-year subscriber projections in just a few months. Their “shock-and awe investor day” last month promised more than 100 new original film and series titles, a “major ramp-up.” The company is hoping to reach between 230 and 260 million subscribers by 2024—quadrupling its annual content spending to at least $8 billion by that time. (Deadline)
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