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To make up for the low occupancy rates in 2020, hotel brands are selling pillows and robes. 

Dec 23 2020

To make up for the low occupancy rates in 2020, hotel brands are selling pillows and robes. During the pandemic, hotels are seeing their lowest occupancy rates since the Great Depression. To stay afloat, Marriott (the world’s largest hospitality brand) has been selling products like plush Ritz-Carlton robes, pillows from the St. Regis, and a Westin white tea diffuser through their ecommerce platform Bonvoy Boutiques. Though the chain began selling some items in the late ‘90s, it didn’t become a bigger priority or focus until this year. The platform has seen sales rise 26% compared to last year, which is a direct result of a renewed focus on “nontraditional” revenue streams as the travel industry slowly recovers from a rough year. (Adweek)