NEW GEN Z 101: Unlock & Outlast Microtrends

Family co-viewing has been growing this year, and it’s here to stay even post-pandemic. 

Dec 03 2020

Family co-viewing has been growing this year, and it’s here to stay even post-pandemic. According to research from WildBrain Spark and nScreenMedia, 75% of parents say they watch video content with their children several times a week or more. When COVID is over, 66% of parents expect the time they spend watching content with their kids to either “stay the same or increase.” Sixty-two percent say the most popular devices for co-viewing are smart TVs with 48% using one, and families watching content longer on a connected TV compared to a phone, tablet, or computer. The platforms that are most popular for co-viewing include YouTube Kids and PBS KIDS, with 50% of parents citing that their kids watch those exclusively. (Kidscreen)