Millennials are more likely to feel lonely than older generations. According to an Ad Council survey, four in 10 of 18-34-year-olds always or often feel alone, which is nearly twice as many as those who are older than 55-years-old. Over a quarter of respondents reported feeling physically or socially isolated on a regular basis. But interestingly, there haven’t been significant increases in loneliness during the pandemic. Instead, COVID has negatively impacted happiness: Pre-pandemic, 57% of respondents said they felt happy on a regular basis and during the pandemic, 42% reported regularly feeling happy. YPulse’s exclusive COVID research found that 41% of 13-39-year-olds say their mental health has been negatively impacted because of Coronavirus. (MediaPost)
