Recess is launching a meditative game. 

Recess is launching a meditative game. As mental wellness continues to be a major entertainment trend during the pandemic, Recess is the latest to jump on board. The CBD seltzer brand teamed up with retro-inspired online radio station Poolside.FM to launch a “Press Play to Pause Your Thoughts” digital campaign. The campaign is a “pop-up experience” that features an online game with a playlist of “upbeat ambient tunes.” To activate the game, mobile users can scan QR codes on the brand’s cans which will prompt players to pop animated clouds with a screen tap. After tapping the “end” button to stop playing, gamers can enter their email address for a 10% discount on co-branded merch like bucket hats, t-shirts, and tote bags. (Mobile Marketer)