Dunkin’ is letting young travelers go on a road trip for a week in their branded RV. As the trend of mixing experiment marketing and social distancing picks up among brands, Dunkin’ is the latest to catch on. To promote their new Dunkin’ Refreshers line of iced tea drinks, the donut and coffee chain created a branded RV donning its signature pink and orange colors on the outside, while the inside is decorated with “special Dunkin’-inspired décor and accessories.” As part of the campaign, they are running a contest to give customers a chance to win it for a week-long vacation next month. Interested contestants have to share their “road trip plan” as well as who is part of their “quarantine team” via Dunkin’s Instagram Stories using hashtag #DunkinRefreshSweepstakes. YPulse’s travel report found that 85% of 13-39-year-olds are interested in road trips, while 30% are planning to go on one within the next year. (Marketing Dive, Restaurant News)
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