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Thanks to Instagram and TikTok influencers, Häagen-Dazs nearly doubled their Amazon orders.

Aug 04 2020

Thanks to Instagram and TikTok influencers, Häagen-Dazs nearly doubled their Amazon orders. In the U.K., the ice cream brand majorly boosted Amazon Prime Now orders by sponsoring “Secret Sofa,” an eight-week entertainment series that was promoted by an influencer campaign. General Mills teamed up with immersive storytelling company Secret Cinema to develop and produce the series. With the help of influencers, the show received 80,000 new subscribers and content saw “three times more engagement” on Instagram. More than 450 influencer assets created during the eight-week period racked up 3 million views, 450,000 actions, and more than 60,000 on Instagram Stories. The influencer impact also saw engagement rates of 19% on TikTok. (Mobile Marketer)