ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Streetwear resellers are getting on TikTok to reach young customers—and big brands need to follow suit. 

Streetwear resellers are getting on TikTok to reach young customers—and big brands need to follow suit. Streetwear resale brands like GOAT and apps like Bopdrop have been working hard to be seen by young consumers on TikTok. GOAT has nearly half a million followers and regularly collaborates with popular creators like Michael Pelchat and Tony Lopez, both of whom have millions of followers of their own. Meanwhile, StockX has more than 60,000 followers thanks to product showcases and tutorials on the app. And when Stadium Goods joined the platform in November, they started posting content and instantly saw “positive results” in their audience growth and engagement, amassing more than 50,000 followers in just a few months. While bigger brands like Nike, Adidas, Champion, and Louis Vuitton have made accounts, they have a much smaller presence, and aren’t utilizing the app as much as they could. (Glossy)