IKEA is selling “vacations in a box” to transport quarantined young travelers “in spirit.” YPulse’s travel report found that 65% of 13-39-year-olds have cut back on the amount they travel because of COVID, and IKEA is the latest brand to try to recreate the travel experience for cooped up young consumers. Their Dubai branch has launched “vacations in a box” inspired by some of the most desired vacation destinations—like Paris, Turkey, the Maldives, and Tokyo. Each box contains curated products like pillows, tableware, candles, and artwork so people can “experience a French-style candlelit dinner or sip green tea while kneeling on cushions inspired by Tokyo.” (Adweek)
